Why Is My Blog Not Ranking on Google?

Ever felt like you’ve poured your soul into a blog post, hit publish, and then… nothing? No clicks, no traffic, not even a whisper from Google. It’s frustrating, isn’t it?

We’ve been there. At Convertoid Marketing Agency, we’ve worked with countless creators and businesses who ask us the same thing: “Why is my blog not ranking on Google—even after doing everything right?”

The truth? You might not be doing everything as right as you think. Let’s unpack what’s really going on.

The Illusion of “Doing Everything Right”

We recently worked with a health blogger who had over 50 well-written posts. Still, their organic traffic was dismal. Their SEO checklist was complete: keywords, meta tags, backlinks—you name it.

But the problem? Their content lacked two vital things: real experience and audience intent alignment.

“Google doesn’t just want answers. It wants the right answers from the right sources.” — Marie Haynes, SEO expert.

That’s where Google’s Helpful Content updates come in.

1. You’re Not Aligning with Google’s Helpful Content Guidelines

Google is getting smarter. It’s no longer about what you write—but why and how you write it.

Helpful content needs to:

  • Be written by someone with real-life experience or authority.
  • Reflect the intent behind the search.
  • Offer something unique—not a copy-paste of what’s already ranking.

Ask yourself:

Have you actually used the product you’re reviewing? Tried the method you’re suggesting? Interviewed someone who has?

If the answer is no, that could be the issue.

Fix it:

  • Include personal anecdotes or test cases.
  • Interview experts or quote real users.
  • Avoid generic intros and fluff. Get to the point—quickly and personally.

2. Your Technical SEO Might Be Hurting You (More Than You Think)

You could write the best blog in the world, but if:

  • Your site speed is slow,
  • Your blog isn’t mobile-friendly,
  • Your internal linking is broken,

…then Google’s bots will not be impressed.

Stats don’t lie:

53% of users leave a site if it takes more than 3 seconds to load (Google, Think With Google).

Fix it:

At Convertoid, we saw a 44% jump in organic impressions for one client simply by compressing images and improving mobile UX.

3. You’re Targeting the Wrong Keywords (Or Using Them Wrong)

One of the biggest mistakes? Chasing high-volume keywords without checking:

  • Search intent
  • Competition level
  • Content format expectations

We helped an interior design blog pivot from “kitchen remodel” (super competitive, transactional) to “kitchen remodel ideas on a budget” (informational, long-tail). Within 3 weeks, the blog landed in the top 10.

Fix it:

  • Use tools like Ahrefs, Ubersuggest, or LowFruits to find low-competition keywords.
  • Check what types of pages are ranking (how-to guides? reviews? checklists?). Match that format.

4. You’re Not Building Topical Authority

Google wants experts. Not one-hit wonders.

If you’re writing a post on “how to start a podcast,” but you have no other posts about podcasting—Google won’t trust you on that topic.

Fix it:

  • Create content clusters around your topic.
  • Interlink those posts to show Google your expertise.

Real example:
We helped a wellness blog create 12 posts around “gut health.” Instead of one blog floating in isolation, they had:

  • A main guide
  • Related recipes
  • Supplements analysis
  • Personal success stories

Result? 3 featured snippets in under 2 months.

5. You’re Missing E-E-A-T Signals

Google’s E-E-A-T stands for Experience, Expertise, Authoritativeness, Trustworthiness.

If your blog doesn’t show who you are, what makes you credible, or how readers can verify your claims—you’re hurting your rankings.

Fix it:

  • Add a byline with your credentials and experience.
  • Link to high-authority external sources (studies, news, journals).
  • Show trust signals: HTTPS, clear contact info, up-to-date content, and reader comments.

6. Your Content Is Thin or Outdated

Let’s be honest. Some blogs are written for Google—not humans.

If your content:

  • Repeats the same point over and over
  • Lacks depth or real examples
  • Hasn’t been updated in years

…Google will skip right over it.

Fix it:

  • Aim for depth, not word count.
  • Update posts regularly with fresh insights and new stats.
  • Add multimedia (videos, charts, visuals) to enrich the experience.

7. Your Blog Isn’t Being Indexed

Sometimes the problem isn’t your content—it’s that Google never saw it.

Fix it:

  • Check Google Search Console > Coverage.
  • Submit your sitemap.
  • Avoid crawl blockers in your robots.txt or meta tags.

Pro tip: A well-structured internal link from an indexed page often helps Google discover new posts faster.

FAQs

Q: How long does it take for a blog to rank on Google?
A: It depends on keyword difficulty, content quality, and site authority—but typically 3 to 6 months.

Q: Can AI-written content rank on Google?
A: Yes, but only if it’s original, useful, and experience-backed. Purely generic AI content often gets filtered out.

Q: How do I know if my blog is penalised?
A: Check for sudden drops in traffic via Google Analytics and Search Console. Look for manual actions or spam issues.

Q: What is a content cluster in blogging?
A: A group of related articles linked together to show topical authority and improve SEO.

Final Takeaways: How to Fix Your Non-Ranking Blog

Let’s summarise what really matters:

  • Be personal, be helpful, be real.
  • Fix your tech.
  • Use the right keywords for the right people.
  • Don’t just write—build authority over time.

And most importantly?

👉 Stop writing for Google. Start writing for humans—and let us at Convertoid Marketing Agency help you do it better.

We’ve helped dozens of struggling blogs climb from page 5 to page 1. Whether it’s a full SEO audit, content strategy, or rewriting old posts—we know how to get your blog the visibility it deserves.

Ready to turn things around? Drop us a message, and let’s get your blog seen.

Written by Convertoid Marketing Agency — Crafting content that humans love and Google respects.