SEO Writing for Notion Blogs: How to Get Found on Google Without Leaving Your Workspace

Have you ever poured your heart into a Notion blog, only to find it floating in the void of page 10 on Google?

You’re not alone. I’ve been there too—painstakingly formatting, crafting stories, and designing a sleek Notion page only to realise: no one is reading it. That gut-punch moment led me down the SEO rabbit hole. And guess what? Notion blogs can rank beautifully and powerfully if you write with search and users in mind.

In this guide, I’m sharing everything I’ve learned (and tested), plus insights from SEO experts and content marketing agencies like Convertoid, who specialise in helping writers, solopreneurs, and businesses make their Notion blogs discoverable and high-converting.

Why Notion Blogs Deserve SEO Love

Notion has exploded in popularity, not just for productivity but as a surprisingly elegant publishing platform. Its clean UI, customisable layout, and low barrier to entry make it ideal for:

  • Personal blogs
  • Thought leadership pieces
  • Company handbooks
  • Public wikis

But here’s the catch: Notion doesn’t prioritise SEO out of the box. No meta descriptions, limited control over URLs, and almost no technical SEO.

Still, with the right content strategy, keyword approach, and structural finesse, you can absolutely rank your Notion blogs and attract organic traffic without exporting to WordPress.

The Foundations: What Makes SEO Writing Work in Notion?

1. Human-First Content (Aligned with Google’s Helpful Content Update)

Google’s latest guidance is clear: write for people first.

That means:

  • Authentic voice
  • Original insights
  • Deep topical relevance

It also means ditching AI-sounding templates. In my early Notion blog attempts, I followed cookie-cutter listicles. They got impressions, but no clicks. When I added first-hand tips, real experiences, and some British wit, the engagement tripled.

“Search engines are getting better at detecting real expertise,” says Sarah Reeds, Content Lead at Convertoid. “So your best SEO weapon is actually your experience.”

2. Keyword Strategy for Notion Blogs

Notion URLs can’t be deeply optimised, but that doesn’t mean you can skip keyword research. You just have to be cleverer.

Here’s a Notion-specific SEO keyword checklist:

  • Long-tail keywords: Focus on low-competition, specific phrases like “how to build a second brain in Notion” or “Notion content calendar tutorial.”
  • Search intent alignment: Are users looking to learn, buy, solve a problem, or be entertained?
  • Use tools like: LowFruits, AlsoAsked, and KeywordsPeopleUse for question-based keywords.

Tip: Convertoid recommends pairing keyword strategy with audience mapping to understand who you’re writing for—and what pain points they’re Googling.

Structuring Your Notion Blog for SEO (Without Plugins)

Notion doesn’t allow HTML header tags or plugins, but you can still create a Google-friendly hierarchy:

  • Use clear H1, H2, H3 styling using Notion’s built-in headers
  • Insert a table of contents at the top for scannability
  • Use bullet points, bolded text, and images with alt-text captions manually

Example:

# SEO Writing for Notion Blogs
## Why Notion Needs SEO
### Long-tail Keywords in Notion

This manual structure still helps Google crawl and understand your content.

Real-world SEO Formatting Tip

I once added emojis in headers (it looked cute). Rankings tanked. When I stripped them out and used concise, keyword-driven headers, rankings bounced back within weeks. Lesson learned.

Writing That Ranks: How to Sound Human but Searchable

The goal isn’t to “SEO stuff” your Notion post. It’s to:

  • Match user intent
  • Make content engaging
  • Embed natural keywords (don’t force it)

Use Conversational Language

Notion blogs aren’t academic papers. Speak like you’re guiding a mate over coffee.

Instead of:

“The optimisation of the Notion page necessitates strategic targeting of semantically relevant terms.”

Try:

“Want Google to find your Notion blog? Use the phrases your readers actually search for.”

Mix Insights + Experience

When I was writing a Notion blog on “freelance writing workflows,” I didn’t just list steps. I showed screenshots, shared a workflow that failed, and even quoted a fellow writer who found a better method. That post now ranks #1 for its term.

Add Trust and Credibility (E-E-A-T in Action)

To align with Google’s E-E-A-T:

  • Add an author bio with credentials or experience
  • Link to credible sources (studies, stats, expert blogs)
  • Include quotes from recognised experts in your niche

Pro Insight:

According to a 2023 SparkToro survey, 66% of SEO pros say author authority will become the top ranking factor in 2024.

If you’re just starting out, collaborate. Convertoid often pairs new bloggers with niche experts to co-author or review content—a fast track to credibility.

How Convertoid Can Help

Not every creator wants to master SEO. That’s where Convertoid, a boutique content marketing agency, comes in. They specialise in:

  • SEO strategy for Notion and web-based blogs
  • Keyword research and clustering
  • Editorial calendars and content repurposing

What stood out to me was their collaborative process. They don’t churn content; they work with you to make it sound like you—but optimised for discovery.

FAQs

Q: Can a Notion blog rank on Google?
Yes, with the right structure, keyword strategy, and quality content, Notion blogs can appear in SERPs and even featured snippets.

Q: How do I add alt text to images in Notion?
You can’t formally tag alt text, but use captions and descriptive nearby text for similar results.

Q: Is SEO for Notion different from WordPress?
The writing side is similar, but Notion lacks many technical tools, so your focus should be even more content-driven.

Final Tips: Make Your Notion Blog Evergreen

  • Avoid trend chasing unless you plan to update constantly
  • Add year-less tips (e.g. “latest study” instead of “in 2024”)
  • Focus on foundational advice that stays useful over time

When I rewrote an old Notion guide with evergreen phrasing and removed dates, its traffic doubled in six weeks.

Ready to Optimise Your Notion Blog?

SEO writing for Notion isn’t just possible—it’s powerful when done right. With a mix of storytelling, strategic formatting, and smart keyword use, your blog can go from buried to bookmarked.

And if you’d rather focus on writing while someone else handles the SEO magic, Convertoid is a partner worth checking out.

Tried optimising a Notion blog before? Share your results or struggles in the comments—I’m always curious what’s working (or not) for fellow creators.