Is Blogging Still Good for SEO in 2025?
Last month, a client of ours asked a loaded question over a Zoom call: “Is blogging still worth it for SEO, or has AI made it irrelevant?” He’d just spent hours reading conflicting advice online and was about to hit pause on his entire content strategy. Here at Convertoid, we’ve been helping brands grow their organic traffic for over a decade—and let’s just say, we’ve seen plenty of SEO “deaths” declared prematurely. Blogging is far from dead. In fact, when done right, it’s one of the most resilient and powerful tools in your 2025 SEO toolkit. Let’s break it down. Why Blogging Still Matters in 2025 (And Probably Always Will) Despite AI-generated content flooding the internet and SERPs (Search Engine Results Pages) constantly evolving, blogging remains a cornerstone of SEO—if you do it right. Let’s start with some fresh data: Why? Google Loves Depth, Relevance, and Authority Google’s Helpful Content System, Experience Signals, and E-E-A-T guidelines reward: Blogging is the perfect medium to do all three. But not if you’re just regurgitating what’s already ranking. What’s Changed: Why Generic Blogs Don’t Work Anymore We’re not here to sugar-coat things: most blogs don’t work anymore. That’s because: If you’re publishing thin, outdated, or irrelevant posts—yes, blogging is probably a waste of time. But if you’re producing rich, useful, experience-driven content? Blogging is more important than ever. What a Good Blog Looks Like in 2025 At Convertoid, we build blogs that: Real Example: How a Blog Helped a Local Physiotherapy Practice 3X Organic Leads One of our clients, a physiotherapist in Leeds, was struggling to compete against national chains. We helped them start a blog focused on local keyword intent like: Each article included step-by-step advice, real patient stories, and insights from their own practice. The result? A 312% increase in organic leads in six months. How to Blog the Right Way in 2025 Here’s how we approach blogging now—and how you should too: 1. Focus on Search Intent, Not Just Keywords Instead of chasing volume, ask: 2. Add Original Value (Not Just Rewrites) Share first-hand insights: 3. Optimise for Featured Snippets & Voice Search Use clear H2/H3 headings and structured answers: 4. Link Smartly 5. Use Natural, Human Language Write like you speak—especially in British English. Cut jargon and over-formality. 6. Be Consistent Google doesn’t reward one-hit wonders. The brands winning in 2025 post high-quality blogs regularly, and update older ones too. Expert Opinions Back It Up “Blogs are still unmatched when it comes to demonstrating real-world expertise and building topical authority,” says Marie Haynes, an SEO consultant known for her work around E-E-A-T. “Even in 2025, blogging remains the most scalable way to build trust and authority with both users and search engines,” adds Cyrus Shepard, founder of Zyppy SEO. FAQs Is blogging still relevant for SEO in 2025? Yes, blogging remains a key driver of organic traffic, authority, and search visibility—if the content is high-quality, helpful, and experience-driven. How has blogging changed in 2025? Google now prioritises content with first-hand experience, expert insights, and conversational tone. Thin or generic blogs rarely perform well. How long should a blog post be in 2025? Aim for 1,500–2,500 words, depending on the topic, with a focus on depth, clarity, and user intent. Does AI content replace blogging? AI tools can assist with drafting, but they cannot replace the human insight, storytelling, and originality that successful blogs require. Final Takeaway: Blogging is Evolving—Not Dying If your blog strategy feels outdated or uninspired, the problem isn’t blogging—it’s how it’s being done. In 2025, blogs that: …will continue to dominate. Need Help Creating Future-Proof Blogs? At Convertoid, we don’t just write blogs—we build content engines that survive algorithm updates, AI competition, and short attention spans. Whether you’re a small brand or a scaling SaaS, we can help you: Let’s make your blog your best-performing marketing channel in 2025 and beyond. → Get in touch with our team or drop us a line to see how we can help.
How to Hire the Best Freelance Content Writer to Boost Your Content Marketing in 2025
What if the reason your content marketing isn’t converting in 2025 isn’t strategy or budget—but your content writer? I learnt this the hard way. Back in 2022, a client came to Convertoid SEO Agency frustrated. Their content calendar was full, traffic was decent, but engagement was flatlining. We reviewed their blogs. They weren’t bad, just… lifeless. Cookie-cutter intros, recycled tips, no expert quotes or real experiences. It was all AI-polished fluff. We introduced them to a vetted freelance content writer who specialised in their niche, had real-world industry experience, and could tell a story that actually resonated. Within three months, bounce rate dropped by 31%, average time on page doubled, and their lead generation rate? Up 57%. That’s the difference the right writer makes. If you’re serious about content marketing in 2025, hiring a top-tier freelance writer isn’t optional—it’s the cornerstone of trust, traffic, and conversions. Why Hiring the Right Freelance Content Writer Matters in 2025 Google’s algorithm isn’t just sniffing out keywords anymore—it’s evaluating: A freelance content writer who gets this can: A mid-level in-house writer may not bring the same depth across industries. But a top freelance writer? That’s their bread and butter. Qualities to Look for in a Freelance Content Writer 1. Industry-Specific Experience Generic bloggers won’t cut it anymore. Look for writers who have either worked in or written extensively in your field. “I only hire writers who have made mistakes in my niche,” says Maria Roque, Head of Content at SaaS pioneer BlueDot. “If they’ve failed, experimented, and succeeded, their writing cuts through.” 2. AEO-Ready Writing Style That’s “Answer Engine Optimisation,” not just SEO. With AI assistants like ChatGPT, Google SGE, and Perplexity dominating how users find answers, your writer must: 3. Conversational Yet Authoritative Tone The balance between sounding credible and not robotic is delicate. Ask for writing samples that show personality, humour, or storytelling—while still backing every claim with a link or citation. 4. First-Person Experience or Access to Experts Writers who can say: …will always beat a paraphrased blog that rewrites the top 3 SERP results. Where to Find the Best Freelance Content Writers in 2025 1. Specialist Platforms Over Generic Marketplaces While Fiverr and Upwork are flooded with talent, the noise-to-signal ratio is high. Instead: 2. Niche Communities Subreddits, Slack groups, and Discord servers like: Writers here are often vetted, experienced, and highly specialised. 3. Your Own Network Don’t forget to ask: Convertoid tip: Some of the best matches we’ve made came from replies to a simple: “Looking for a freelance content writer who knows XYZ. Any leads?” How to Vet and Hire Like a Pro 1. Ask for Samples That Match Your Needs Not just “send me your portfolio” but: “Do you have something on B2B health tech content or product-led content marketing?” 2. Conduct a Paid Trial Never ask for free work. Instead, pay for a short sample—and don’t just assess grammar. Check: 3. Evaluate Communication and Process A great writer is also a strong communicator. Ask: At Convertoid, we always involve our content strategist in the onboarding process to ensure both brand voice and SEO needs are met from day one. FAQs About Hiring a Freelance Writer What should I pay a freelance content writer in 2025? Rates vary by niche and expertise. In the UK, expect: How do I ensure content is AI detection-proof? Hire writers who: What questions should I ask a freelance writer? Ask: Actionable Steps to Hire the Right Writer Now Final Thoughts: It’s Not Just About Writing—It’s About Results Don’t hire a writer just to write. Hire them to: At Convertoid SEO Agency, we’ve helped over 100 businesses find content writers who don’t just sound good on paper but actually deliver results. Need help finding your perfect content partner? Reach out to us at Convertoid—we’ll vet, onboard, and manage expert freelance writers who align with your goals, tone, and timelines. We’d love to hear from you: Have you hired a freelance writer recently? What made it a success (or not)? Drop your experience in the comments or get in touch with our team today.
Do I Need a Content Writer for a Pet Website?
Ever clicked on a pet website looking for advice on your puppy’s diet, only to land on a bland, robotic page that told you nothing new? It’s frustrating. And if you’re running a pet website, it’s also the exact moment you risk losing a potential customer’s trust. The truth is, great content can make or break your pet brand—and that’s where a professional content writer comes in. At Convertoid SEO Agency, we’ve helped dozens of pet websites not only climb the Google rankings but also become go-to resources for pet parents. Here’s what we’ve learned, why it matters, and how you can benefit from hiring a dedicated content writer. Why Content Matters More Than Ever for Pet Websites Google’s Algorithm Doesn’t Just Love Pets—It Loves Helpful, Expert Content Google’s Helpful Content System now prioritises content written for people, not just search engines. This means your site must: In the pet niche, where trust and emotion run high, this is especially critical. Pet owners don’t want generic advice—they want real, actionable help from someone who understands both SEO and their furry friend’s needs. Emotion-Driven Decisions Demand Relatable Content From buying the right dog food to dealing with pet anxiety, pet owners rely on emotion as much as logic. Your website needs to speak their language. A skilled content writer knows how to build empathy, share stories, and guide users through both information and emotion. What a Content Writer Brings to the Table 1. Pet-Specific Expertise A good content writer does more than write. They research breed-specific traits, stay updated on veterinary guidelines, and understand how pet owners search for information. Real Insight: Our team at Convertoid recently revamped content for a raw dog food brand. By referencing recent studies on canine digestion and interviewing two vets, we boosted their organic traffic by 78% in four months. 2. SEO That Actually Works Many pet websites stuff in keywords like “best cat toys” without considering user intent. A proper content writer understands: This isn’t about fluff. It’s about discoverability and trust. 3. Conversion-Focused Copy Whether your goal is affiliate revenue, product sales, or newsletter signups, a writer helps turn browsers into buyers. “After Convertoid rewrote our product pages and added a blog series, our abandoned cart rate dropped by 42%.” — Mira N., Founder of PawNest. 4. Unique Voice and Brand Identity A content writer helps you build a brand that stands out. No one wants to read another copy-paste article on “10 dog breeds that are good with kids.” Instead, imagine this opening: “My beagle, Winston, has two speeds: tornado and nap. If you’re looking for a kid-friendly breed that keeps you on your toes, he’s your guy.” Now that’s content that sticks. The Risks of DIY or AI-Written Content in the Pet Space Risk #1: Thin Content Penalties AI-generated or keyword-stuffed content can trigger Google penalties. Your traffic drops. Your trust vanishes. Risk #2: Lack of Personalisation You know your pet business best—but translating that into relatable, clear writing is another matter. Writers bring that bridge. Risk #3: Missing Out on Featured Snippets Answer boxes, People Also Ask, rich snippets—you need strategic formatting, schema, and keyword placement to win these. Content writers trained in AEO (Answer Engine Optimisation) can help you rank above the first result. What Kind of Content Should You Invest In? Evergreen Blog Posts Articles like “How Often Should I Bathe My Dog?” or “10 Safe Houseplants for Cat Owners” bring long-term traffic if they’re thorough, fact-checked, and original. Product Descriptions with a Personal Touch A good writer doesn’t just list benefits. They paint a picture: “Crafted with hypoallergenic salmon and pumpkin, this kibble is gentle on tummies and rich in Omega-3—ideal for sensitive pups.” Informational Guides From puppy training eBooks to cat grooming PDFs, these can build your email list and establish you as an authority. About Pages That Actually Tell a Story People buy from people. A content writer will help you share your journey in a way that connects. Evergreen Strategies That Outlast Google Updates Focus on E-E-A-T Principles Google’s updates are increasingly valuing: Original Research and Interviews Interview pet professionals. Share case studies. Include real examples from your own audience. Structured Content for Voice Search and Snippets Use FAQs, H2s/H3s, and conversational subheadings to target smart speakers and quick-answer boxes. FAQs Do I really need a content writer for a small pet blog? Yes. Even smaller blogs benefit from consistent tone, SEO strategy, and emotional appeal. It’s not about size—it’s about connection. Can’t I just use ChatGPT or another AI? AI tools are great for drafting ideas, but they lack personal experience, emotional nuance, and accuracy. Google rewards content that clearly comes from real people. How often should I publish pet content? We recommend 2-4 quality posts per month, depending on your goals. Focus on consistency and quality over quantity. Will hiring a content writer really boost sales? Absolutely. Engaging, trust-building content increases time on site, lowers bounce rates, and improves conversions. Final Thoughts: Is It Worth It? If you’re running a pet website and want: …then yes, you absolutely need a content writer. But not just any writer—you need one who understands SEO, pets, and people. At Convertoid SEO Agency, we specialise in helping pet brands grow with future-proof, engaging, and expert-written content. We know how to write for algorithms without losing the human touch. Need help transforming your pet site into a trusted resource?Reach out to Convertoid today. We’d love to hear about your project. Let’s chat: What’s the biggest challenge you face in creating content for your pet website? Drop your thoughts below or message us directly!
