Is Blogging Still Good for SEO in 2025?

Last month, a client of ours asked a loaded question over a Zoom call: “Is blogging still worth it for SEO, or has AI made it irrelevant?” He’d just spent hours reading conflicting advice online and was about to hit pause on his entire content strategy.

Here at Convertoid, we’ve been helping brands grow their organic traffic for over a decade—and let’s just say, we’ve seen plenty of SEO “deaths” declared prematurely. Blogging is far from dead. In fact, when done right, it’s one of the most resilient and powerful tools in your 2025 SEO toolkit.

Let’s break it down.

Why Blogging Still Matters in 2025 (And Probably Always Will)

Despite AI-generated content flooding the internet and SERPs (Search Engine Results Pages) constantly evolving, blogging remains a cornerstone of SEO—if you do it right.

Let’s start with some fresh data:

  • According to a 2025 Content Marketing Institute survey, 72% of marketers still cite blogs as their top-performing organic channel.
  • Google’s Search Liaison Danny Sullivan confirmed in early 2025 that “first-hand, experience-rich content will remain core to ranking after recent core updates.”
  • Blogs with consistent updates and helpful content outperform static pages by 434% in indexed traffic.

Why? Google Loves Depth, Relevance, and Authority

Google’s Helpful Content System, Experience Signals, and E-E-A-T guidelines reward:

  • Pages that demonstrate expertise from real people
  • Content that answers user intent thoroughly
  • Websites that show authority and trustworthiness

Blogging is the perfect medium to do all three. But not if you’re just regurgitating what’s already ranking.

What’s Changed: Why Generic Blogs Don’t Work Anymore

We’re not here to sugar-coat things: most blogs don’t work anymore.

That’s because:

  • AI-generated fluff floods the web with uninspired copy
  • SEO-chasing keyword stuffing backfires more than it helps
  • Lack of real insight or experience makes content fall flat with both readers and Google

If you’re publishing thin, outdated, or irrelevant posts—yes, blogging is probably a waste of time.

But if you’re producing rich, useful, experience-driven content? Blogging is more important than ever.

What a Good Blog Looks Like in 2025

At Convertoid, we build blogs that:

  • Answer real questions people are typing into Google
  • Include expert quotes, data, and fresh perspectives
  • Link to high-authority sources (like Google Search Central, Moz, and HubSpot)
  • Tell a story—something a robot can’t fake
  • Use British English, a human voice, and natural language
  • Optimise for AEO (Answer Engine Optimisation) to grab featured snippets

Real Example: How a Blog Helped a Local Physiotherapy Practice 3X Organic Leads

One of our clients, a physiotherapist in Leeds, was struggling to compete against national chains. We helped them start a blog focused on local keyword intent like:

  • “Can physio help with frozen shoulder at home?”
  • “Best exercises for sciatica in the UK”

Each article included step-by-step advice, real patient stories, and insights from their own practice. The result? A 312% increase in organic leads in six months.

How to Blog the Right Way in 2025

Here’s how we approach blogging now—and how you should too:

1. Focus on Search Intent, Not Just Keywords

Instead of chasing volume, ask:

  • What’s the real question behind this keyword?
  • What’s missing in existing content?

2. Add Original Value (Not Just Rewrites)

Share first-hand insights:

  • What worked in your experience?
  • What failed?
  • What tools, data, or expert insights can you add?

3. Optimise for Featured Snippets & Voice Search

Use clear H2/H3 headings and structured answers:

  • FAQs
  • Step-by-step instructions
  • Definitions and examples

4. Link Smartly

  • Internal links to related pages and posts (like pillar content)
  • External links to authoritative sources (studies, experts, tools)

5. Use Natural, Human Language

Write like you speak—especially in British English. Cut jargon and over-formality.

6. Be Consistent

Google doesn’t reward one-hit wonders. The brands winning in 2025 post high-quality blogs regularly, and update older ones too.

Expert Opinions Back It Up

“Blogs are still unmatched when it comes to demonstrating real-world expertise and building topical authority,” says Marie Haynes, an SEO consultant known for her work around E-E-A-T.

“Even in 2025, blogging remains the most scalable way to build trust and authority with both users and search engines,” adds Cyrus Shepard, founder of Zyppy SEO.

FAQs

Is blogging still relevant for SEO in 2025?

Yes, blogging remains a key driver of organic traffic, authority, and search visibility—if the content is high-quality, helpful, and experience-driven.

How has blogging changed in 2025?

Google now prioritises content with first-hand experience, expert insights, and conversational tone. Thin or generic blogs rarely perform well.

How long should a blog post be in 2025?

Aim for 1,500–2,500 words, depending on the topic, with a focus on depth, clarity, and user intent.

Does AI content replace blogging?

AI tools can assist with drafting, but they cannot replace the human insight, storytelling, and originality that successful blogs require.

Final Takeaway: Blogging is Evolving—Not Dying

If your blog strategy feels outdated or uninspired, the problem isn’t blogging—it’s how it’s being done.

In 2025, blogs that:

  • Focus on real experiences
  • Add genuine value
  • Use SEO and AEO best practices

…will continue to dominate.

Need Help Creating Future-Proof Blogs?

At Convertoid, we don’t just write blogs—we build content engines that survive algorithm updates, AI competition, and short attention spans.

Whether you’re a small brand or a scaling SaaS, we can help you:

  • Find the right keyword clusters
  • Build an experience-first content strategy
  • Write with authority, trust, and SEO in mind

Let’s make your blog your best-performing marketing channel in 2025 and beyond.

→ Get in touch with our team or drop us a line to see how we can help.