“Why aren’t we ranking anymore?” That’s the question our client blurted out during a Monday morning call. They hadn’t published new content in months, but had hundreds of blog posts collecting digital dust. The solution? Not just writing more—but revisiting the old. At Convertoid, we’ve helped scale organic traffic for brands across industries. And one of our not-so-secret weapons? Strategic content updates. But in 2025—where Google’s algorithms are...

