Have you ever Googled your own hotel and found it buried under OTA listings, review sites, and competitors who offer half the experience?
We get it. At Convertoid SEO Agency, we’ve worked with boutique hotels, luxury resorts, and independent lodges—and most of them came to us with the same story: a beautiful property, rave reviews from guests, but zero visibility on Google.
And here’s the harsh truth: If your hotel doesn’t rank, it doesn’t matter how charming your suites are or how stunning the view from the pool is. Your future guests will book elsewhere—likely with the hotel that ranks above you.
So let’s fix that.
Why Hotels Need SEO More Than Ever
The travel industry has changed. People no longer rely on travel agents or flyers—they search. And if your hotel isn’t showing up for terms like “best hotel in [Your City]” or “pet-friendly resort near me,” you’re not just missing out on traffic. You’re missing out on bookings.
A Search Engine Optimisation (SEO) strategy tailored for hotels does more than boost visibility. It can:
- Decrease dependency on OTAs (and those hefty commission fees)
- Drive direct bookings through your website
- Build long-term brand equity
- Improve your online reputation via content and reviews
“According to Google’s own travel trends, 70% of leisure travellers begin their trip planning with a search engine.” — Think with Google
At Convertoid, we help hotels turn that first search into a direct booking.
What Makes Hotel SEO Different?
Search engine optimisation for hotels isn’t like SEO for eCommerce or SaaS. Your guests aren’t browsing—they’re booking. That’s why hotel SEO needs to consider:
1. Local SEO Dominance
When someone types “hotels near Eiffel Tower” or “spa resort in Cornwall,” Google shows a map pack. If your Google Business Profile isn’t optimised with the right categories, NAP details, and photos, you’ll get buried.
We’ve helped a hotel in Manchester move from position #12 to the #1 map result for “luxury hotels Manchester”—without touching their website.
2. Booking-Driven Keywords
It’s not just about volume; it’s about intent. Ranking for “cheap hotels UK” might drive clicks, but “boutique family hotel in York with breakfast included” brings guests who are ready to book.
Our SEO strategy focuses on those bottom-of-the-funnel queries that convert.
3. Content That Converts
Most hotel websites have generic location blurbs and a list of amenities. That’s not content—it’s a brochure.
We help you build blog posts, FAQs, and landing pages that answer real questions your guests are typing into Google:
- “What’s the best time to visit Cornwall for surfing?”
- “Is [Hotel Name] pet-friendly?”
- “Romantic weekend itineraries in Cotswolds”
This kind of content not only ranks but also reassures, engages, and converts.
Why Convertoid is the Best SEO Company for Hotels
We Don’t Do Cookie-Cutter
Every hotel is different—your SEO strategy should reflect that. We tailor every campaign based on your location, competition, target audience, and goals.
You Work Directly with SEO Specialists
We don’t pass your campaign off to juniors or outsource it overseas. You work directly with SEO experts who’ve ranked hotels in the UK, Europe, the UAE, and Australia.
Full-Service SEO
We handle everything in-house:
- Technical SEO audits & fixes
- On-page optimisation
- Local SEO (Google Maps, directories, citations)
- Link building with hospitality-relevant websites
- Content strategy & creation
- Review management & schema implementation
Transparent Reporting
Every month, we show you what matters:
- Keyword rankings (and why they matter)
- Organic traffic increases
- Bookings traced back to SEO
One of our clients in Bath saw a 63% increase in direct bookings within 6 months—purely through organic search.
Real Results from Real Hotels
Case Study: The Moorcroft Inn, Lake District
Before: Beautiful heritage property, but completely invisible online.
After: #1 ranking for “historic inn in Lake District” + featured snippet for “best dog-friendly hotels in Cumbria.”
Case Study: Casa Verde Boutique, Spain
Before: Relying 90% on Booking.com with poor margins.
After: +82% growth in direct site traffic, slashed OTA reliance by half.
Actionable SEO Tips for Hotel Owners
Even if you’re not ready to hire an SEO agency, here are a few things you can do today:
- Claim and optimise your Google Business Profile
- Encourage guests to leave reviews with keywords (e.g. “cosy inn in Devon”)
- Add FAQs and location-specific content to your website
- Use Schema Markup for your business type, reviews, and amenities
But if you want to get serious about SEO and truly scale your direct bookings—we’d love to talk.
FAQs:
What does a hotel SEO strategy include?
A comprehensive strategy includes technical site optimisation, local SEO, high-intent keyword targeting, content creation, and backlink building.
How long does hotel SEO take to work?
You’ll typically see traction within 3–6 months. Full results (like top rankings and booking increases) can take 6–12 months.
Can SEO reduce my OTA dependency?
Yes. By ranking your own site and building trust with visitors, you increase direct bookings and decrease third-party commissions.
Do I need blog content for my hotel site?
Absolutely. Blog content targeting travel trends, location info, and guest questions helps you rank for long-tail, high-converting keywords.
Is Convertoid the right fit for small hotels or B&Bs?
Definitely. Our flexible packages are designed for independents and boutique properties—not just big chains.
Let’s Get You Ranking
If your hotel deserves to be fully booked year-round—not just in peak season—it starts with visibility. Let’s make sure your ideal guests find you when they search.
Get a free SEO audit from Convertoid — and see exactly what’s holding you back from ranking.
Email us at info@convertoid.com or fill out our contact form to get started.
You’ve built a stunning experience. Now let’s make sure the world sees it.
