Ever watched your own video and thought, *”This could easily be a killer blog post”? You’re not alone.
A few months ago, I was editing a client’s webinar recording when it hit me—we had just spent 45 minutes discussing insights that would vanish once the video dropped off the algorithm radar. We needed a smarter way to make that content work harder, live longer, and reach more people. That was the moment Convertoid was born.
Today, we help creators, brands, and agencies repurpose their high-performing videos into engaging, search-optimised articles that drive consistent organic traffic.
If you’re sitting on a treasure trove of video content, this guide will show you how to transform it into articles that actually get read—and ranked.
Why Turn Videos into Articles?
Turning video content into written articles isn’t just about convenience. It’s a strategy rooted in visibility, longevity, and searchability.
1. SEO Longevity
While videos shine on platforms like YouTube or TikTok, they don’t always get indexed deeply by search engines. Articles, on the other hand, are crawled, ranked, and revisited often.
According to a 2023 Backlinko study, long-form content generates 77.2% more backlinks than short posts, and 94% of it includes repurposed elements like transcripts or summaries.
2. Accessibility and Preference
Not everyone watches videos. Articles are easier to skim, cite, translate, or repurpose further (like into newsletters).
3. Boosts E-A-T Signals
Google’s algorithm loves content that shows expertise, authority, and trustworthiness. Well-written articles with expert-backed insights based on video content do just that.
Top Ways to Turn Video Content into Articles
1. Start with Transcription (But Don’t Stop There)
Transcripts are the raw bones of your article. Use tools like Otter.ai or Descript to get an initial text version.
Pro Tip from Our Team:
“We run every transcript through a human editor to add narrative flow. Otherwise, it reads like a ramble.”
How to Do It:
- Auto-generate transcript
- Manually break it into segments (intro, points, summary)
- Rewrite sections for clarity and tone
2. Highlight the Core Message or Promise
Ask: What’s the big takeaway from this video? That should become your headline or intro hook.
In our own case study with a tech SaaS client, a 12-minute tutorial video was turned into an article titled: “3 Dashboard Mistakes You Don’t Know You’re Making”. It tripled their organic traffic within a month.
3. Structure Like a Story, Not a Transcript
AI-written content often reads like a checklist. Real humans want narrative.
Instead of:
- Point 1
- Point 2
- Point 3
Try:
- Context
- Conflict
- Resolution
Add transitions, use anecdotes from the video, and make it feel like a blog—not a dry recap.
4. Layer in Expert Insights
If your video mentions research or quotes, dig into those references and cite them properly in the article.
Example:
In the video, Dr. Alicia Moore briefly mentions dopamine triggers in UX design. In the article, we expanded this with a quote from her published study in Human Factors Journal (2022).
This not only increases authority but also helps future-proof your content.
5. Use Screenshots and Graphics
Pull key visuals from the video and embed them in your article. It improves engagement and reduces bounce rate.
Bonus: Add alt text to optimise for image search.
6. Add Internal & External Links
Internal links connect to other relevant blog posts or landing pages. External links build trust.
Google rewards contextual linking. Example:
- Link to a related webinar recap
- Link to a tool you mentioned (e.g., Canva, Notion)
7. Turn Q&A Segments into FAQ Sections
Most videos end with some audience questions. These are gold for SEO.
Example FAQ:
Q: Can I repurpose old video interviews into articles?
Yes! Use quote pull-outs and highlight emotional or controversial takes.
Q: What if my video is casual or unscripted?
That’s even better. Authenticity helps with engagement. Just tighten the flow and clarify the message.
Real-World Case Study
Client: CleanBeautyCo
Video: 20-minute skincare tutorial
Output: 1 long-form article, 3 spin-off blog posts, 2 email newsletter snippets
Result: +48% increase in blog traffic within 5 weeks
“The article version of our tutorial was shared more than the video itself. It gave us something to pitch to PR and backlink sources too.” — Co-founder, CBC
Evergreen Tips for Repurposing Success
- Don’t repurpose everything. Focus on high-performing or insight-heavy videos.
- Add value in the article that isn’t in the video (data, quotes, links).
- Refresh older video content with updated stats or expert input.
- Create a content repurposing workflow in Notion, Trello or Airtable.
Final Thoughts from Convertoid
Turning videos into articles is more than recycling—it’s about reframing value. Articles stretch the life of your video content, attract readers who may never hit “play,” and build long-term search equity.
If you’re ready to scale your content marketing without burning out your video team, start looking at your camera roll differently.
Your next traffic surge might already be recorded—it just needs to be written.
FAQs
How long should the resulting article be?
Aim for 1,500–2,000 words to give enough depth and keyword density.
Do I need permission to repurpose guest video appearances?
Always ask or check the original content rights if the video wasn’t produced by you.
Can AI tools help in rewriting video transcripts?
They can assist, but always humanise the content. Google penalises thin or robotic articles.
What’s the fastest way to get started?
Pick your top 3 performing videos. Transcribe, outline the main points, then write naturally as if blogging.
Liked this guide? Drop us a line and tell us which video you want to turn into an article next. Let’s talk conversions.
Convertoid helps brands repurpose smarter. Say goodbye to single-use content. Say hello to sustainable visibility.
